Fidelity Bank Ghana is redefining entrepreneurship support by shifting the focus from funding alone to real market access, as it successfully hosted the third edition of its flagship Orange Market initiative. Designed as a practical bridge between innovation and commerce, the event created a vibrant marketplace for young entrepreneurs to test, sell, and scale their businesses.
Held at Enclave Gardens in Accra in partnership with the Accra Goods Market, the event brought together 40 youth-led businesses, showcasing a diverse range of locally made products and services. Beyond visibility, the platform enabled entrepreneurs to generate revenue, validate their business models, and engage directly with consumers in a high-traffic commercial setting.
The Orange Market forms a key component of the Fidelity Young Entrepreneurship Initiative (FYEI) and supports beneficiaries of the Orange Corners Innovation Fund, a programme implemented in collaboration with the Embassy of the Kingdom of the Netherlands. While these entrepreneurs have already received funding, mentorship, and training, Fidelity Bank identified a critical gap—access to markets—as the missing link to sustainable growth.
According to Nana Yaa Afriyie Ofori-Koree, Head of Partnerships, Sustainability and CSR at Fidelity Bank, providing capital without access to customers limits business potential. The Orange Market was therefore created to connect structured, investment-ready startups with real buyers, giving them a competitive edge.
Since its launch in 2024, the initiative has expanded significantly, creating 95 market opportunities for young entrepreneurs within two years.
By moving beyond traditional banking and actively engineering commercial platforms, Fidelity Bank is positioning itself not just as a financial institution, but as a strategic growth partner for Ghana’s next generation of business leaders.
Source: Business & Financial Times (BFT Online)
